2012 Xixiang Tea Culture Festival and Cherry Tourism Festival opened on April 27th

Xixiang is located in the Hanjiang Valley in the south of Shaanxi, the intersection of Shitian Expressway and Xihan Expressway. The county covers an area of ​​3,240 square kilometers and has a total population of 410,000. It has a long history, a prosperous culture, a pleasant climate and beautiful ecology. There is no cold in the summer, no cold in winter. There are national AAA scenic spots in the county, Wuzi Mountain in the southern Shaanxi Taoist Holy Land, a national agricultural tourism demonstration site, the largest cherry base in the northwest, and a 22,000-mu ecological tea garden. It is a tea-producing county in the northwest and is also famous throughout the country. Tea picking tourist destination.

In recent years, the county has adhered to a good ecological environment and unique tea resources as its goal. With the goal of building “the most beautiful tea town in China”, the county has invested hundreds of millions of yuan to improve tourism facilities and extend the industrial chain. The cum cherry tourism festival focuses on the scenic spots such as Cherry Valley, Wuzi Mountain and Zaoyuan Wanmu Tourist Tea Garden. At present, ecological tea garden tour, cherry sightseeing picking tour, and landscape religious tour have become the new highlights of Xixiang tourism. In 2011, the county received a total of 1.827 million tourists and realized a tourism income of 635 million yuan. The tourism industry has become the most dynamic and fastest-growing industry in the county economy.

(one)

Cherry is a large-scale fruit in Xixiang County. It is famous for its large size, thick flesh, thin skin, bright red color and sweet taste. Xixiang has developed nearly 20,000 acres of cherries and is the largest cherry base in the northwest. Xixiang Cherry is concentrated in Cherry Valley. It is located one kilometer north of Xixiang County. It is a shallow slope. It stretches for dozens of miles from east to west. It grows more than 20,000 acres of cherries and produces more than 5,000 tons of cherries per year. In recent years, Xixiang has designed the cherry ditch tourism plan according to the national AAAA-level scenic spot standard. It has raised tens of millions of yuan for the construction of tourist facilities, and 15 main roads in the hardened ditch, adding lighting equipment along the road. New star-rated toilets, adding sanitary ware and garbage bins. Tourist facilities and attractions such as the Zodiac Garden, the viewing platform, the parking lot, the cultural and leisure corridor, the spring, summer, autumn and winter seasons and the Sakura Lake performing arts platform have been built.

Pleasant spring cherry ditch, Dongfeng and Qianhua thousand trees. At the beginning of March each year, the cherry blossoms, which are known as the "first wind of Dongfeng", are competing with each other. They stand on the cherry gully viewing platform and look north. The cherry blossoms are white and snowy, and they are beautiful in the spring. Tourists who have been stunned for a winter have been unable to withstand the excitement and have come to enjoy the flowers. The Xixiang Cherry Festival kicked off. Visitors from all over the world come into the cherry ditch in the spring of March, and enjoy the colorful activities. “Fashion Mannequins” has made the visitors fully appreciate the beautiful scenery of “Sakura rotten incense snow and cherry blossoms”; the couplet works exchange activities, the calligrapher’s live writing, hanging exhibition, ink fun; new rural new women’s celebration In the "March 8" cultural performances, the actors not only sang and danced, but also played a dance show with only men to attract audiences. The folk performances showed the unique flavor of the tea village, and the delicious farmhouse dishes showed the long-standing food culture of Xixiang. Let the tourists enjoy the fun; the garden guessing activity attracts tourists to guess and enjoy an unexpected surprise. By the end of April, when the cherries are ripe, the cherries are full of crystal clear red cherries, attracting more tourists.

(two)

Xixiang County is located in the Qinba Mountain Area. It has a long history of producing tea. It is the second largest selenium-rich geographical belt in China and the northernmost tea area in China. It is the largest tea-producing county in the northwest. The unique tea-top environment of “Rain-washing Qingshan Four Seasons Spring” and the unique topography of “Alpine Clouds Famous Tea” have the resource advantages and ecological conditions for making the tea industry bigger and stronger. The new county party committee and county government attach great importance to the development of the tea industry, identify the tea industry as the leading industry of Fuminqiang County, and make the tea industry a new growth point for farmers to increase their income, further enlarge and strengthen, expand the scale, improve the quality, and brand To increase efficiency, plan the development of the tea industry with the concept of industrialization, and promote the development of the tea industry to the scale of “scale, intensification and standardization”.

According to the requirements of ecological suitability of tea trees, combined with geography, soil, climatic conditions and development potential of tea industry, in the main tea-producing towns of the county, according to highways, national highways, county roads, tourist spots and market towns The principle of cross-regional, contiguous development, plate advancement, scale, and good varieties of good land with good fertilizer and water conditions is developed. Breaking the boundaries of regions, units and ownership, and transferring land, collective land, forest land and other scattered land to large tea-teachers and tea enterprises through land transfer, and adopting various forms such as order farming, joint, merger, equity participation and leasing to integrate resources. Form the scale. During the “Twelfth Five-Year Plan” period, we will focus on promoting the clones of clonal tea trees such as Longjing, Wuniu, Pingyang, and Cuifeng, and adopting the combination of tea seedling transplanting and tea seed live broadcasting in 17 towns of the county. In 168 villages, 82,300 mu of high-yield, high-quality and high-efficiency ecological tea garden base was built. Among them, there are 41,200 mu of clonal elite plants and 27,000 mu of tea seed live gardens, ensuring that the total tea garden area of ​​the county is 300,000 mu at the end of the 12th Five-Year Plan. In the construction of improved tea gardens, adhere to the "six unification", that is, unified planning, unified tea seedling standards, unified quality requirements, unified planting standards, unified on-site technical guidance, unified assessment and acceptance criteria, and standardization of garden standards and quality.

Up to now, the county's tea gardens are distributed in 633 groups of 211 villages in 18 towns. Nearly 50,000 farmers are engaged in tea production and management, and each household has more than 5 acres of tea gardens, involving about 180,000 people. The tea garden has reached an area of ​​224,000 mu, with an annual output of more than 5,900 tons of tea and an output value of 715 million yuan. The average income of tea farmers in the county is 7436 yuan, and the per capita income is 2273.3 yuan, accounting for 59.8% of the per capita net income of farmers in the county. The annual employment of rural surplus labor is 72,000, and the labor income is 218 million yuan. The tea industry has become an important pillar industry of the county economy and a superior agricultural industry for peasant masses to get rid of poverty.

In recent years, Xixiang has extended the tea industry chain, displayed the tea town customs, promoted the tea culture, combined the tea industry with the development of the tourism industry and the deep processing of tea, and launched a tea culture exhibition, tea garden sightseeing, leisure, and quality. Buying tea as an integrated eco-tourism tea garden tour has become the most attractive tourist attraction and new hot spot in the county. In March 2011, People's Daily Travel Channel hosted an online selection campaign for “The Best Tea Picking Destination in the Country of Tea Harvesting”. After two months of online voting and message, from the initial 39 “destinations”, West Township with 416,819 votes, Lectra Qunfang, ranked first! According to statistics, a total of 1.827 million tourists were received last year, and the tourism income was 635 million yuan, a year-on-year increase of 15.8% and 86%.

Thousands of tea mountains are green and green, and thousands of acres of tea gardens are beautiful. In April, Xixiang was filled with the fragrance of new tea. The tea girls danced with a light figure, and a pair of skillful hands jumped up and down the top of the tea tree, playing a melody of the rapid development of the tea industry.

(three)

The county holds the “China·Xixiang Tea Culture Festival and Cherry Tourism Festival” every April. It has been successfully held for 11 consecutive sessions and has extensive influence within and outside the province. It has become a famous brand festival and has expanded its reputation and reputation. It has played a positive role in promoting the development of county economy.

According to Xixiang County Governor Yan Xiaogang, this year's Tea Culture Festival and Cherry Tourism Festival, with the theme of “Cherry Green Tea, Viewing Rape Flower Sea, Viewing Qinba Water City, and Displaying Xixiang Scenic Spot”, with green ecology as the background, With elegant literature and art activities as its highlight, it is a grand gathering of cultural seminars, business negotiations, cultural and sports activities, folk customs and leisure tourism. On the morning of April 27th, a grand "two festivals" opening (closed) ceremony will be held in Sakura Square. In the afternoon, there will be activities such as 10,000 teas and tea performances. On the evening, Sun Nan, Ha Hui, Murong Xiaoxiao and Chen Rui will be held. A lot of stars, such as the zero band, and other star-studded concerts. During the "two festivals", large-scale fireworks evenings, receptions, tea and local souvenirs fairs, tea garden sightseeing experience tours, glamorous tea village photography exhibitions, tea quality competitions, business negotiations and project signings were also organized. Every event is well prepared, well-arranged, highlights, and continually continually pushing the entire festival to a climax. In Xixiang in April, the green tea is fragrant, the cherry is full of branches, the mountains are beautiful, and the scenery is good. Friends can go to Xixiang for a tour of Wanmu Tea Garden, taste this year's new tea, pick red cherries, taste special food, and experience the tea village style.