Where is the spring of mobile medicine?
Mobile medical care has been born in China until today, and it has been bearing high hopes for being considered as the most grounded industrial green space. However, the current seemingly leaps and bounds of development can not be riddled with the big stone blocked in the middle of the road: long-term huge investment is still unable to return to the unprofitable embarrassing situation. How can mobile medical care , which is highly regarded, win the favor of the competitive market? How to find a future profit model? Who should the troubled investors seek for the truth of the road ahead? "Jiucheng mobile medical enterprise will become cannon fodder"? The author visited Beijing Friendship Hospital and Beijing Children's Hospital. After interviewing more than 40 patients (and their families), I found that respondents generally did not understand what "mobile medical" is. However, when reporters further suggested specific mobile applications and hardware devices, most of the respondents said that they heard about it. However, nearly three-quarters of them said they have never used it; among the eight respondents who have experienced mobile medical care. Six people think that "registered and plus" is their most commonly used function, and two occasionally use mobile devices to monitor their blood pressure, blood sugar and other physical health conditions. Image from the network In fact, according to the definition of International Health Care Membership Organization (HIMSS), mobile health (mHealth) refers to the provision of medical services and information through the use of mobile communication technologies such as PDAs, mobile phones and satellite communications. As an important branch of the e-health field, mobile medical applications cover basic care, public health research, emergency care, chronic disease management, self-help medical services and other fields. For example: through smartphones, doctors collect, store, analyze and upload vital signs, locations and other data for immediate disease monitoring, professional training and remote support for doctors in remote areas... and even develop a disaster for major disasters The communication system of interactive communication can be regarded as mobile medical care. According to Eric Top, a well-known American cardiologist and genomics scientist, the value of mobile medicine is definitely not just about “putting medical services and patient services on mobile platformsâ€. He is not sarcastically saying that "doctors are driving drugs that they are not familiar with, treating patients they don't know well, and judging the human body they know nothing about" - the famous French writer and philosopher Voltaire 250 One of the words I said a few years ago - cited the opening words of his monograph "Subversion of Medicine", and enthusiastically expect mobile technology to help achieve the realization of precision medicine . Authoritative endorsements have attracted the attention of VCs, mobile medical applications have sprung up, and the market has expanded. In February of this year, the "2014 China Medical Internet Development Report" released by China Pharmaceutical Materials Association showed that there are more than 2,000 medical applications (APPs) based on mobile terminal operating systems such as Android and Apple, and various mobile medical treatments. The company has blossomed all over China and is thriving. Despite years of exploration, mobile medical practitioners have not been able to come up with a mature profit model that suits China's national conditions. It will only become "burning money" and not making money. It has become a hidden worry in the whole industry. The industry has even begun to show the pessimistic argument that "90% of mobile medical enterprises will become cannon fodder". Under this circumstance, the Internet giants BAT (Baidu, Ali, Tencent) have rushed to mobile medical care through various forms such as financing, acquisition, and cooperation, and the situation is increasingly chaotic. Behind the "capital fever", what is the reality of China Mobile's medical industry development? Is the road ahead? Is it better to seize the market than to make money? "From the perspective of the commercial market, the entire industry is in the early stages of development, and even the entire mobile medical industry chain is in the exploratory period. Therefore, from the perspective of input and output, the market is very poor; but we value the future development." The CEO of Tower (Beijing) Technology Co., Ltd. and the founder of "Sugar Doctor", Wei Weidong, told the author. "Sugar Doctor" is a mobile medical company founded by the above-mentioned company, which specializes in serving diabetic patients. The product was launched in July last year and has not yet achieved profitability. In the words of Wei Weidong, "we are still exploring the profit model." This attitude is definitely not a minority among mobile medical investors. Some product owners even bluntly said that we are not planning to make a profit within a year or two. "Good Heart Shu Guan Xin Zhi Guan Jia" is a mobile phone client for patients with coronary heart disease. It is a mobile medical product that Nanjing Feitian Hongyi Network Technology Co., Ltd. put into the market last June. The product operation director Wang Bao revealed that the product will invest 10 million yuan in the early stage, and will invest about 45 million yuan in the next year and a half. However, when it comes to profitability, Wang Bao does not hesitate: "We don't plan to make a profit in a year or two, but now we only have income." In the face of the reporter's surprise, Wang Bao went on to explain that this was originally the current status of the industry. Basically, no one wants to make a profit when it comes up. Of course, no one has done it. "Isn't investment and entrepreneurship just to make money?!" After listening to the reporter's question, Wang Bao smiled, but the reason is that in order to seize the market, profit can be temporarily put aside. He believes that seizing the market is the most important thing at the moment, even if it seems that the capital is crazy to blindly do so, because there is no play in the late step. In addition, companies must accumulate customers while seizing the market. Wang Bao said: "Customers are very important market factors and it is difficult to measure them with direct funds. However, once the market is stable, the value accumulated by customers will be reflected." When he mentioned this problem, he also used the taxi software to compare and explain that the industry was also in the state of capital outbreak and pure money burning, but now it is doing very well, the drivers are using it, and the dripping of the big investment at the beginning. And fast will naturally become the industry leader. But how long can the mobile health money-burning model last? Is it really not important to make money? "The biggest problem with mobile healthcare is that there is no definite profit model." Although from a personal point of view, mobile medical care is worth looking forward to in his heart, Zhang Yiqi, deputy editor of the new media "medical policy", still frankly said: "The whole industry is in a state of burning money, everyone does not have money to burn, just do not know How to make money back, this leads to the industry in a state of more bubbles, and it is hard to say when it will burn out." It can be seen that making money is not unimportant, but the entire industry is helpless with this most important issue. Image from the network Zhang Qiqi said that many companies in mobile medical care have their own problems, but the biggest problem is that everyone has no certain profit model. From this point of view, investors in the industry can be said to be difficult. He told the author: "In the market, no one has rationalized the profit model of the entire mobile medical care. Everyone is doing their best to do it, but the effect is not optimistic." The huge enthusiasm of the industry investors and the innumerable capital investment, they can not change the "review" of mobile medical care, the fateful ending is simply making the outsiders have mercy. However, the reasons are not absent: investors are looking forward to seizing the market, but the core of mobile medical care is medical care, the core of medical care is doctors, and many investors who are willing to burn money should stop to see doctors. attitude? Short range distance sensors from JRT combine highly precise measurement results with quick and reliable response. Short distance sensor module use single-transmit and single-receive measurement technology and can be used to measure a distance or monitor the slow moving objects. For the laser pointer distance measure, also called optical range sensor, can measure legth, width, depth. Laser rangefinder transducer with rxtx has been widely used to industries. 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