Ask Chinese medicine how to build the first Internet Chinese hospital in China.

In ancient times, human ancestors burrowed in the wild. During the foraging process, they found that certain foods could relieve their discomfort, while others would be poisoned. When using hot stone for heating, they found that different parts of the body surface can also relieve some physical discomfort, and hammering a special part with a bone needle can even eliminate the pain. This is the earliest form of Chinese medicine, a dose of herbal medicine, a needle of hot moxibustion, has been used until now.

Since modern times, wars have been frequent and epidemics have continued. Modern medicine, which is known for its surgical operations, has gradually replaced Chinese medicine practitioners who are aware of problems and syndrome differentiation and treatment, and play an important role in people's health care. However, Chinese medicine has never withdrawn from the historical arena. It is a habit of many Chinese people to seek remedies from old Chinese medicine practitioners to treat typhoid fever.

With the popularity of the Internet, Chinese medicine practitioners have begun to “go online” and “new wine” with “old wine”. One of them is to ask Chinese medicine. Ask the Chinese medicine practitioners through the WeChat public number, subscription number, APP to open the consultation, prescription, and drug delivery process. It is a typical Internet Chinese hospital. Since its launch in September 2015, Chinese medicine practitioners have completed more than 300,000 patient consultations and successfully created more than 100 famous doctors' IP. Recently, the Internet conducted an exclusive interview with Zeng Yuya, the founder and CEO of Chinese medicine practitioners. He listened to him and asked him how to quickly “tiger the city”.

The policy is concentrated, and the demand for Chinese medicine is strong.

In February 2016, the State Council issued the Outline of the Strategic Plan for the Development of Chinese Medicine in 2016-2030. Premier Li Keqiang clearly stated that the policy on access to Chinese medicine services should be relaxed, and a new round of policy-oriented efforts to promote Chinese medicine will be launched.

In July 2017, the "Traditional Chinese Medicine Law" was enacted, stipulating that those who have studied Chinese medicine in a teacher-study manner or who have expertise in many years of practical medical practice will be trained by the competent Chinese medicine authorities of the people's governments of provinces, autonomous regions and municipalities directly under the Central Government to organize practical skills and effect assessment. Can obtain the qualification of a Chinese medicine practitioner.

In September 2017, the former National Health and Family Planning Commission issued the “Interim Measures for the Administration of Filing of Chinese Medicine Clinics”, commonly known as “No. 14 Document”, which stipulates that the name, address, scope of treatment, staffing, etc. of the clinic should be reported to the locality. The competent department of Chinese medicine at the county level people's government can carry out professional activities after filing. Opening the era of “reporting system” of Chinese medicine clinics greatly reduced the preparation time and policy risks of Chinese medicine clinics.

In addition, since this year, many policies have been introduced in Harbin and Fujian to encourage famous Chinese medicine practitioners to open clinics. In April, Jilin Province proposed in the "Regulations on Chinese Medicine (Draft for Comment)" to encourage Chinese medicine professionals to practice more. Although there has always been a questioning voice behind the liberalization of Chinese medicine, policies such as registration of Chinese medicines, qualifications of doctors, and opening of clinics have been carried out in the forefront of modern medicine, forming a strong support for the development of Chinese medicine.

On the market side, after open and standardized development, TCM treatment has become an important part of the medical service supply side of China. On the one hand, the number of Chinese medicine practitioners has increased year by year, and the compound annual growth rate (CAGR) has reached 9.16%. On the other hand, the proportion of Chinese medicine practitioners in the total number of doctors is also on the rise.

Sharing Chinese Medicine: Internet Chinese Hospital for the whole process

Zeng Yuya was born in the class of Chinese medicine, but after graduation, she started the sales of prescription drugs. Before the founding of Chinese medicine practitioners, Zeng Yuya had been engaged in regional management at GlaxoSmithKline and AstraZeneca. After many years of hard work in the market, Zeng Yuya trained a keen insight. For the first time to return to the "old line", his explanation is simple and rational. First, the diagnosis of Chinese medicine does not require a large number of instruments, and the light medical model is easy to copy. Second, Cutting from Chinese medicine can avoid competition from the giants of the whole science platform. "Of course, I am convinced of the efficacy of Chinese medicine." The accumulation of basic theory and experience in the pharmaceutical industry has enabled Zeng Yuya to understand Chinese medicine more objectively.

In 2015, Zeng Yuya found Wang Suyu, who had worked as a research and development director at Tencent, and started an Internet Chinese hospital. Quickly ask Chinese medicine practitioners to conduct online consultation, remote consultation, prescription review, approval of medicine and other links in one go, to achieve the sharing of traditional Chinese medicine.

快问中医是如何打造国内首家互联网中医院的

Image courtesy of Chinese medicine

Online consultation: The patient pays attention to the WeChat public number of the Chinese medicine practitioner. After entering the basic information of the individual, the doctor can be asked. Ask Chinese medicine practitioners to access the Chinese medicine resources of different types of services such as “free consultation”, “online consultation”, “offline consultation” and “can apply” for patients to choose.

Remote consultation: If you choose the "free consultation", "online consultation" or "offline consultation" service, you can communicate with the doctor in real time, and the doctor will open the electronic prescription remotely. Among them, "online consultation" charges 20 to 200 yuan / time, "offline consultation" charges 100 to 300 yuan / time, the specific amount is based on different levels of experts. After the patient selects the "applicable" service, the Chinese medicine practitioner is asked to contact the doctor registered on the platform to arrange the consultation in the form of prepayment.

Prescription review: After the electronic prescription is completed, it will be sent to the back office and the brand pharmacy pharmacist for unified review.

Approved medicine: Quickly ask Chinese medicine practitioners to choose the brand Chinese medicine factory recognized by the public top three hospitals as a supplier and distributor, and strictly control the quality and timeliness of the medicine delivery. Among them, the same city sent medicines in place on the same day, 2 days in the province, 2 to 3 days in the country.

Intertwined, "Sanhao" under the word of mouth to create "Medical IP"

In Zeng Yuya's view, it is not difficult to get through the entire process of Internet Chinese hospitals. The difficulty lies in controlling each link and establishing trust between famous Chinese medicine practitioners, patients and platforms. Zeng Yuya believes that Chinese medicine cannot be as immediate as Western medicine, and that the operation of light assets in the form of an Internet hospital is actually weak. To this end, Zeng Yuya and his team have done a lot of detailed work around building a “Medical IP”.

User education

Quickly ask Chinese medicine users including patients and experts. Among them, the patient's age spans from 2 to 90 years old, but the proportion of patients aged 30 to 60 accounts for 90%, and the latter has higher acceptance and adaptability to Internet tools. For older and younger patients, the family will help with the operation.

快问中医是如何打造国内首家互联网中医院的

The data is provided by the Chinese medicine practitioners.

The difficulty of user education lies in the expert side. The doctors who access the doctors' resources are all old experts who have or will retire from the top three hospitals. They lack natural adaptability to the form of Internet hospitals. Zeng Yuya and his team visited the old experts one-on-one, helping them use smart terminals, and not holding regular exchange meetings, ensuring that Chinese medicine practitioners can effectively name Chinese medicine practitioners. At present, more than 6,000 real-name certifications have been collected. Old Chinese.

Consultation management

Zeng Yuya emphasized that Chinese medicine practitioners should only be referred to the clinic from the beginning. "Traditional Chinese medicine does not require equipment, but 'looking, smelling, asking, cutting' is indispensable." Zeng Yuya is convinced that accurate diagnosis is the basis of efficacy. After asking the Chinese medicine to go online three years later, when the country first set the tone to encourage the development of Internet hospitals, it was clearly stipulated that Internet hospitals could only do a follow-up visit, which coincided with Zeng Yuya’s original idea.

In the framework of only returning to the clinic, the design of the fist product is actually very limited. To this end, I would like to ask Chinese medicine practitioners to focus on sub-health, incurable diseases and chronic disease management, and further differentiated consultation and standardization services for each subdivided patient.

"High medical fees and low drug prices" is a feature of Chinese medicine practitioners. The cost of medical treatment for patients is about 400 yuan, but the cost for purchasing Chinese medicine services is 2 to 3 times that of public hospitals. Asking Chinese medicine practitioners to stimulate the intrinsic value of doctors' work by compressing the cost of medicines, and mobilizing the enthusiasm of doctors, does not increase the burden of patients' medical treatment.

Regular follow-up

According to Zeng Yuya, 6 out of 10 patients who were asked to receive Chinese medicine will choose to pay for a paid form, and more than 2 of them will be repurchased. Zeng Yuya believes that an important reason for the high user conversion rate is to ask the regular follow-up mechanism of Chinese medicine practitioners.

As a second feature of the Chinese medicine practitioners, the platform doctors will establish a regular follow-up catalogue among the users who have paid for the service, and the customer service staff will follow up on time and launch the family private doctor service. In addition, the platform automatically assists doctors in setting up a case database to record patients who have been reviewed more than three times. The medical record database is operated by intelligent algorithms, and effective service recommendations are made according to the actual situation of the patient and the timeliness of the doctor's service.

At present, the Chinese medicine platform has been asked to have a “Medical IP” with a income of more than 100 million yuan.

Sharing studio: online and offline linkage, perfecting the closed loop of Internet hospitals

When talking about the business model, Zeng Yuya shared the third feature of asking Chinese medicine, namely online and offline linkage. In December 2015, the first Chinese Medicine Sharing Studio was established just four months after the Chinese Medicine WeChat public account was launched.

Ask the Chinese medicine sharing studio to activate the idle resources in a shared form. According to Zeng Yuya, the Chinese medicine sharing studio is a Chinese medicine clinic, which aims to provide a scene for doctors and patients to meet offline. However, unlike ordinary Chinese medicine clinics, the former does not have pharmacies, pharmacists, and stocks, and does not treat or sell drugs, and operates as pure light assets. By March 2017, I asked Chinese medicine practitioners to set up seven sharing studios.

Through online and offline linkages, we asked Chinese medicine practitioners to complete a closed loop of Internet hospitals and establish a clear business model with drug sales and medical services as the core. At present, I have asked the Chinese medicine practitioners to complete the A round of financing. According to Zeng Yuya's plan, in the future, Chinese medicine practitioners will connect more than 10 public hospitals in third- and fourth-tier cities, increase the number of registered Chinese medicine practitioners to 20,000, and expand the sharing studio to 50.

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