Who is the "basic point" of pharmaceutical investment promotion model?

The ideal mode of investment promotion for pharmaceuticals should be: media investment promotion + exhibition investment + database investment promotion mode. According to the statistics, 80% of dealt customers are active in the exhibition or magazine to see the product information, and finally traded, but the call to sell and the transaction is relatively low. Recently, with the expansion of the scale of investment, the cost of the game between companies and agents has also increased. In order to effectively manage the agents, Evian investment enterprises continue to adjust the agency policies. The fine management of pharmaceutical investment agents is an objective requirement for the sustainable development of pharmaceutical companies.

The model of pharmaceutical investment promotion is continuously evolving and innovating - joint development, joint advertising, joint promotion, and sharing of agency rights, forming the so-called "mixed mode". Pharmaceutical business investment personnel need to deal with customers frequently in their work. If you often wear a face, you will lose more and more sales lists.

In view of the current initial stage of pharmaceutical investment promotion, the cost of using TV advertising is relatively high and will not be considered; if the product has a large profit margin and the product is in good condition. The magazine advertisements can be selected. The magazine advertisements mainly focus on: “Sales and Markets” (circulation volume 8-10 million volumes), “Business”, “Nanfeng Window”, among which “Sales and Market” and “Southwind Windows” account for Over 60% of the response rate of effective information in magazine advertisements. This kind of situation like the current product, the exhibition journals should be our first choice.

Rely on agents for a long time, unable to effectively break sales bottlenecks, unable to withstand market risks and so on. With the passage of time, the problem of the pharmaceutical investment agency model itself has also increased, manufacturers and agents have a stomach of complaints and frustration. But your smile is a must for a pharmaceutical salesperson! You must laugh. In the past you wouldn't smile. Now you have to be a salesman and you must learn to smile. This is the most basic requirement of this profession. If you're not laughing right now, you'll have to laugh at the mirror at home. You can practice all kinds of laughter and choose the one you think is the most charming smile. Then, let yourself practice this smile again and again until you finally use it.

Refined management is an objective requirement for the sustainable development of pharmaceutical companies. It is an important means to break through the homogenization of market competition and improve the core competitiveness of enterprises. It also enables companies and agents to establish long-term, close cooperative relations and achieve mutual benefit and win-win results. . The competition among investment enterprises has risen from product competition to brand competition. In particular, for newly emerging small and medium-sized pharmaceutical investment enterprises operating under the investment agency model, brand building is a key factor related to whether pharmaceutical investment enterprises can grow. In terms of sales, the brand means a longer product life cycle, more excellent agents to join, it also means that more consumers agree!

The 2011 investment promotion of medicines means that when a medical salesperson visits a customer, you will feel a sense of intimacy when you smile. Smiles are like the sunshine of Miharu. They melt the ice and snow that accumulate in people's hearts, change the mood of customers, and create a harmonious atmosphere that you need to communicate with customers. Of course, such smiles will also change yourself first. For a salesman, a smile is a card for the mind and it is essential. The first business card that you present to the customer is a smile. It is more important to your customers than what kind of clothes you wear. Compared with self-built sales teams of pharmaceutical investment merchants, the model of pharmaceutical investment promotion is not conducive to pharmaceutical investment companies establishing a brand image and long-term development, and is unable to exercise their own sales force.