"Is another bottle" in the liquor market can pass?
Shandong Chunyu Water-saving Irrigation Equipment Co., Ltd., founded in 2011, is located in Laiwu High-tech Zone, Jinan City. It is a high-tech enterprise focusing on innovative and efficient emitter mold manufacturing and emitter product research and development and production. After nearly ten years of innovation and development, it is the invisible champion enterprise in Shandong Province, and now it is in a leading position in this field in China.
Spring rain people-oriented, build talent highland. At present, the company has 16 high, fine and advanced technical personnel, and cooperates with a number of scientific research institutes, forming a mold design, emitter testing, flow testing and other professional technical personnel team. In recent years, it has obtained 3 invention patents, 33 utility model patents and 3 patent awards. In 2019, it was identified as an intellectual property advantage enterprise in Jinan. It has undertaken 4 provincial science and technology innovation projects and won 2 second prizes of Shandong Science and Technology Progress Award. The company has built Jinan drip emitter mold engineering technology research center, the company has a slow wire cutting, CNC machining center, precision EDM machine, 3D projection measuring instrument, CNC engraving, laser engraving and other advanced processing equipment. Mature technology and rich experience support the excellent quality of Chunyu. Spring Rain pays attention to every link of production, implements 8S management, strictly controls the quality of products at the beginning, the middle and the end, and forms the seamless link of production management. The company has independently researched and developed flat emitter molds with full hot runner, cylindrical emitter molds with full hot runner and other products. With excellent quality, competitive price and good after-sales service, the company is well known at home and abroad, and has been sold well in Egypt, India, Iran, Turkey, Saudi Arabia, the United States and other countries.
With the vision of "building a global professional emitter mold supplier" and the mission of "providing solutions for efficient and innovative production of global water-saving irrigation enterprises", the company takes "scientific and technological innovation to scale new heights; Keep improving, the pursuit of excellence; Honesty and trustworthiness, win-win cooperation "for the values of the enterprise. For the construction of water - saving and resource-saving society to make a positive contribution.
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"Return to a bottle" has become an essential means for merchants to promote their merchandise in recent years and is often used by the beverage industry. This promotion has recently appeared in the liquor industry. It is doubtful that the market for liquor is so large and the demand is large. Why does it require a "one more bottle" promotion?
It is understood that the new bottle of white wine launched by a well-known brand in Xinjiang has been used as a "next bottle". Businesses launched a massive delivery of 100,000 bottles of products to form a strong "promotional storm."
As a low-tech promotional method, “a second bottle†has become a nirger in the market, but in recent years, the “return bottle†of the beverage industry has repeatedly burst out the difficult things, which is also certain In a sense, it has hit consumer confidence and reduced consumer loyalty.
Liquor consumption in the liquor industry has always been very large. Some people think that “a second bottle†is not suitable for the promotion of liquor industry. It is also more concerned by industry insiders that whether “a second bottle†can disrupt the traditional law liquor sales market makes Products with the same price level as active products are left out. After all, does the "next bottle" achieve expected results in the alcohol industry? Lu Ziming, vice president of the Urumqi Liquor Industry Association, believes that for the wine industry, the “return to a bottle†promotion is only a certain period of time, and a new brand is used as a promotional method to impress consumers. The brewing of this wine leads to the middle and high-end grades. It is destined that there will be no large-volume “one bottle†promotion in the liquor industry.
The Sugar and Liquor Express Market Research Center believes that the “One More Bottle†strategy is more suitable for low-cost, lower-end products. In the liquor industry, the competitiveness is more concentrated on mid- to high-end products that are conducive to rising corporate profits. Doing a good job at the product is the core. Only by upgrading the product to a strategic level and surpassing consumer expectations, can quality win the company become bigger and stronger.