Don't be confused by word games on food packaging

Nowadays, most of the foods sold by formal channels such as supermarkets and e-commerce have been very standardized and reassuring. However, some consumers have reported that some manufacturers still have food games on the packaging instructions. Some ambiguities are even ambiguous textual expressions that can easily mislead consumers.

Many consumers know that most chocolates, especially dark chocolate products, will be marked with a percentage value in the eye-catching position of the package. The higher the value, the higher the "purity" of the main ingredient of chocolate, the more expensive the price. However, Mr. Wang, a consumer of this city, told reporters in an interview that he had discovered some problems recently. “In the past, most of the percentages were marked with 'cocoa butter content', but now some manufacturers have labeled 'total cocoa solid content'.” According to industry insiders, the two concepts are very different. "Total cocoa solids" is a concept that encompasses a variety of cocoa ingredients such as "cocoa butter" and "cocoa liquor." For the same chocolate, the value of "total cocoa solids content" is much higher than the "cocoa butter content". In other words, the "total cocoa solids content" number is more "good" on the surface than the "cocoa butter content". The reporter then found in an interview that taking a well-known brand of dark chocolate as an example, the front of the package is marked with the words “85%”, but in the detailed description on the back of the package, “85%” is the total cocoa. The content of solids, while the cocoa butter content is only 45%. It is worth noting that most chocolate products on the market today only indicate the total cocoa solid content, and the cocoa butter content is not marked.

In addition to chocolate, some packaging of yoghurt, bread and other products also have ambiguous expressions. Ms. Li told consumers that many brands of yogurt on the market now have similar expressions of “old-flavored yogurt” and regard “old flavor” as a selling point. But what is the concept or standard of “old taste” is difficult for the business to explain clearly. Many consumers said in an interview that it is difficult to tell from the taste and taste that there is something special about "old flavor". Another example is the brand of bread, there are also "classic bread", "old bread" and "traditional bread" and so on, but what is the difference between consumers is also difficult to understand clearly, depending on the standard of the product, there is no difference with ordinary bread.

The reporter learned in the interview that the slightly vague statements of the merchants are still aimed at chasing hot spots and attracting eyeballs to a certain extent. Consumers should still look carefully when purchasing, and choose according to their own needs. These word games are confusing.

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