The lean management of breeder chickens
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The lean management has been successful in the initial management practice of the production system and has been gradually extended to various management businesses of the company. It has also been upgraded from the original specific business management method to the concept of strategic management. It can maximize shareholder value by improving customer satisfaction, reducing costs, improving quality, accelerating process speed, and improving capital investment.
Lean management is management to:
"Fine" --- less investment, less consumption of resources, less time, especially to reduce the investment and consumption of non-renewable resources, high quality.
"Benefit" --- more economic benefits, to achieve the goal of enterprise upgrading. More excelsior.
At present, laying hen breeding industry has not applied lean management ideas in management, and management is mainly based on extensive management. The management efficiency is poor, and there is a big gap between international industry production indicators and lack of competitiveness.
Looking at the status quo of the industry, there are more prominent problems in the following aspects:
The implementation of open, high-density, large groups, multiple batches of simultaneous feeding, epidemic prevention is difficult, the risk of aquaculture.
The basic quality of laying staff in laying hens is generally low, and it is difficult to mobilize the responsibility of work and it is difficult to manage.
The operating assessment indicators of the egg-chicken aquaculture enterprises are single, the cost is wasted, the evaluation of the operational benefits at each link is not clear, and the business awareness is poor.
There is only a buying and selling relationship between breeder breeding companies and customers, and the service system is not perfect, and no profit community is formed.
The breeder breeding industry lacks quality standards and the product quality is unstable, which brings hidden troubles to the sustainable development of the industry.
Under the background of globalization, enterprises are facing an increasingly fierce competition situation, and lean reform of enterprises has become a development trend. With the gradual expansion of layer chicken breeding enterprises, the application of lean management in layer chicken breeding industry is becoming more and more. The more important it is, many of our outstanding companies, such as Hanwei Group, Deqingyuan, Shengdi Village, Zhengda, and Qiaokou, have gradually explored lean management and achieved remarkable results. Here we have Share the practice and experience of lean management of breeder chickens in San Dili Village Poultry Company;
Small Units Fine Feeding and Management St. Di Lecun Poultry Industry Co., Ltd. is the only egg breeder farm established in the country by referring to the structure of small unit chicken coops of egg breeding companies in foreign countries. It fully takes into consideration the selection criteria for excellent breeds from foreign ancestral farms and Feeding management standards play a huge role in the most sophisticated management. In accordance with the requirements of “small units, refinement, and standardizationâ€, model breeding farms for fine cell management were established in Sichuan, Hubei, and Chongqing. Provides full control and protection for egg production and chick quality.
The unique advantages of small-unit fine-culture chickens:
The best breeding environment adopts small-unit laying hens. Each unit has only 120 to 180 chickens. The breeding density is greatly reduced, and the ventilation effect is good, thereby reducing the unit ammonia concentration and the number of pathogenic bacteria in the house. Chickens provide a comfortable environment to effectively control the occurrence of diseases.
Effective isolation of small unit layer chicken breeding mode, a small number of units of chickens, formed a good isolation conditions, if it is found that a unit within a unit has a bad spirit, changes in feces, can be put alone in an isolation observation room, Better ensure the health of other unit chickens.
Management is more meticulous and in place Every day, each unit fills out the chicken production records table, and the production indicators of the unit chickens are observed in more detail. When there is a difference in the production index of a certain unit, the management personnel can easily and effectively conduct analysis on this one unit of chickens, find problems in a timely manner, carry out isolation treatment of small units, ensure the health of other units of chickens, and simultaneously perform targeted drug administration. This reduces the cost of medicines, and large groups of breeders do not have this advantage.
It is convenient for the experimental small unit feeding method to be most suitable for the layer chicken breeding experiment and the breeding of laying hens, and it is also convenient for the development of drug and vaccine screening experiments. The experiment is convenient and the experimental data are accurate and effective. It is convenient to better summarize the experience of layer chicken breeding and provide guidance for production.
All-in, all-out mode Shengdile Village Poultry Industry Co., Ltd. began implementing the “All-in, All-out, Moderate-scale, Dispersed Breeding, and Incubation†approach to disease prevention in 2005 and has successively invested heavily in Hubei, Sichuan, and Chongqing. The breeding bases took the lead in implementing the all-in, all-out rearing pattern for laying hens. This “all-in, all-out†is based on a chicken farm base and is a “full-in, full-out†farm for laying hens, rather than a traditional group of chickens or a house. Such as a 50,000 to 80,000 chicken farms, the implementation of the overall into the chicken, only the same species, the same kind of chicken from the source of seedlings, closed-end management, centralized elimination, empty space for more than 3 months, through the empty field Thoroughly clean and disinfect and cut off the transmission route of the disease so as to facilitate the purification of pathogens in the whole field, so as to avoid the spread of pathogenic bacteria between batches. This new feeding method can reduce the incidence of disease in laying hen farms and reduce the use of drugs in the farm. Each breeder can reduce 1.5 yuan to 2 yuan. At the same time, each breeder breeder provides 8 to 10 eggs. Provide 3 to 4 chicks. Through all-in and full-out, a single batch of the same batch of chicks with the same batch can be provided for 100,000 to 200,000 feathers.
How does the implementation of employee bossing give each breeder optimal production performance? San Di Le Village has been exploring how to make the management mode of linking the income of employees with the maximization of the company's profits. After many years of exploration, the company has finally found a contract farming mode in which the income of laying hens is linked to the overall target. The employees changed the chicken from the previous company to help their own chickens. With the same amount of feed per capita, the income of the breeding staff increased by 1 to 3 times than before. Its enthusiasm and sense of responsibility have been greatly improved. Every night, it is necessary to “listen to the chicken†once or twice. Once weak weak chickens are immediately selected for elimination. Especially during the Wenchuan Earthquake of 512, the boss of the employee braved the risk of aftershocks and continued to operate in a chicken house with a helmet every day. The production index was hardly affected by the earthquake. The implementation of key quality control points is even more in place: such as artificial insemination, feeding operations, and immunization against immunizations, which are performed by employees themselves, saving 1 kilogram to 2 kilograms of feed, reducing drug costs by more than 20%, and saving utilities by more than 50%. The rate of death of chickens can be reduced by 3% to 5%. The passing rate of breeding eggs can be increased by 2% to 4%. Each breed of breeding eggs can produce 7 to 12 eggs, and the emergence of 100 eggs can increase 1 to 1.5.
Segmental operation and independent accounting San Dili Village Poultry Company has established four independent business units for rearing, incubation, marketing and service of breeding chickens since 2007, and has independently assessed operating indicators, thereby more clearly evaluating the operating performance of each business unit and The value created for the company. The main indicators of the operation of layer chicken breeding companies and hatchery companies are cost and production performance. The key to laying chicken farms lies in the safety of the disease. The key to hatchery work is quality and stability. Marketing company's main operating indicators are brand value and sales volume, but also to reduce sales costs as much as possible in order to create better economic benefits. The main value of the animal protection service company is to increase customer satisfaction in the market, establish differentiated service features, and create a better brand image. After implementing the segment management and independent accounting model, the breeder chicken company mobilized the work enthusiasm and initiative of each employee more fully. The value created by each position is more easily reflected, so that employees can maximize their unlimited potential. To create greater operating performance.
The implementation of the hen-chicken alliance cultivating circle forms a community of interests with its customers. “Layer chicken affiliate alliance cultivating circle†refers to a group of partner coalitions that have established long-term cooperation with the company under the organization of a representative large local farmer organization.
It is an innovation of the modern marketing model in China's poultry industry. It is suitable for the large-scale group and small-scale egg chicken farming in our poultry industry. It can not only bring important benefits to the majority of layer chicken farmers, but also help farmers continue to be healthy. development of.
Members who join the company's alliance alliance hen circle can participate in the company's large-scale inspections, tours, conferences and other activities; free to enjoy the company's disease diagnosis, long-term technical guidance, counterparts to help and training; in the purchase company chicken, Feed and drug policies enjoy the greatest degree of preferential treatment. The company and the insurance company cooperate to jointly set up risk-taking measures for the members of the alliance. Each year participates in the company's annual excellent demonstration field competition, builds alliance culture circle information platform, delivers market conditions, seasonal disease prevention, company's latest developments, answers to questions, helps solve terminal problems, etc., enabling them to obtain a concept on layer chicken breeding. Changes have been further improved in technology and resources have been shared.
At present, there are 523 broiler alliance farmers across the country joining the hens' alliance and breeding circle, forming a population of more than 20 million hens. The alliance's customers are located in Sichuan, Chongqing, Yunnan, Guizhou, Shaanxi, Hubei, Henan, Hebei and Jiangxi. In Anhui and other provinces and cities, through the promotion of partner federation of laying hen breeding circles, a community of interests has been formed between customers and the company to jointly resist the risk of laying hens and the market, and maximize the profit and profit of the hens’ hens.
Breeder quality management system and service system construction company to implement quality system certification, implementation of SDL breeder standardization management model, from feed, brooding, bred, egg production, hatching, chicken transportation, services are managed in accordance with standardized procedures to ensure product quality The consistency and stability.
In order to better solve the problems encountered by customers in laying hens, the company has established an animal protection service company to create an expert service team. The company has a professional service team of over 20 technicians in Chongqing, Sichuan and Hubei. Service chains are built in Jiangxi, Shaanxi, Henan, Guizhou, and Yunnan to provide customers with star-rated technical services and solve technical problems for customers free of charge. The company established a modern bird disease diagnosis center and introduced advanced instruments such as the PCR speedometer and ELISA (enzyme plate reader) to provide a variety of bird disease diagnosis, antibody detection, drug susceptibility testing, and water quality testing. We cooperated directly with domestic and foreign well-known animal protection companies, such as Pfizer, Merial, Xianlinbaoya, and Ripu, ensuring the high quality and service level of the poultry medicine products. The world's leading technology + excellent quality + expert-level after-sales service has achieved the chicken seedling brand of San Di Le Village, and has created a national expert image of shell chicken.
The company implements lean management, bringing together the core ideas of logistical assurance system and supply chain and the philosophy of just-in-time production. It can produce high-quality products that can satisfy customers' multiple demands with less input, and incorporate customers into the product development process. Sales agents, suppliers and cooperating units are integrated into the production management system to organize production according to the ever-changing needs of customers, thus creating a first-class production level of breeder chickens: egg production rate of over 90% for more than 6 months, and the highest egg production rate Up to 97.2%, the highest fertilization rate was 99.6%. The survival rate of chicken brooding was as high as 99.5%, and the peak period of egg laying for commercial hens was more than 8 months.
Through lean management, management has become simpler and easier. The scale of the company has been rising every year. In 8 years, the company's scale has grown from 3,000 to 500,000. At present, all of the company's breeding chicken bases are leanly managed and have achieved good economic benefits.