Master Kong and Kraft's biscuit products have recently risen

The Master Kong barrel, which was originally scheduled to be raised on April 1, will eventually have no "wishful wishes." However, the cracker market was "dark and turbulent." Some of Master Kong and Kraft's products were found to have recently been raised. Most of the brands on the supermarket biscuit shelf belong to these two companies. Kraft includes Taiping, Prince, Duo Duo Duo, Danone, grimace, Oreo, etc. Master Kong includes 3+2 soda sandwich, 3+2 salty sandwich, grain treasure, delicious crisp, and crispy egg yolk.

Some varieties have risen to more than 4 reports. According to reports, the cookie giant Kraft said that the company has raised its prices in Europe and North America. Now it is China's turn. Master Kong also had similar moves. According to reports, at present, in some supermarkets in Shanghai, the price of Master Kong's 3+2 soda sandwich biscuits rose from the original 3.4 yuan per box to the current 4.4 yuan per box.

Miss Nanjing Gu is a fan of Master Kong's “3+2” soda cracker. She remembers a pack of 2.8 yuan for her sophomore year. “Now it’s basically 4 yuan more.” In a large supermarket in Xinjiekou, the price of this series of cookies is the same. For $4.2, the price tag was updated on March 17th.

In a supermarket on Sheepskin Lane, the reporter found that the price of Master Kong soda series biscuits was around 4.4 yuan, but there were still two cream and lemon flavors that were still 3.6 yuan old. Promotional staff admitted that some brands of biscuits did have a small price adjustment, but the exact date was not remembered. Kraft has also quietly increased the price of a number of cookies, but the price adjustment range is not wide. For example, Taiping Combing Series, the price of milk salt taste rose to 3.0 yuan, while the chives taste is still 2.5 yuan.

The person in charge of a supermarket in Dahang Palace stated that the price change was decided two or three months ago. Taking into account factors such as market competition and inventory, supermarkets have only recently started to rise.

Change packaging may be "slimming"

According to industry insiders, the main reason for the increase in biscuit prices is rising costs.

In February of this year, the average monthly price of a special powder used for making biscuits was 2,955 yuan per ton, which was a rise of 170 yuan compared with the price of one ton of 2,785 yuan in October of last year. In addition, the current price of sugar is 7200 yuan a ton, in October last year was 5800 yuan a ton.

Master Kong and other brands have the courage to take the lead in price increases. According to the research results of AC Nielsen Company in December 2010, the market share of Master Kong egg rolls was 28.5%, ranking the first in the market; the market share of sandwich biscuits was 22.7%, ranking second in the market. Kraft took a 16.9% share of the domestic market.

However, the reporter noted yesterday that the Master 3+2 series was originally packaged with 125 grams each, and the price started at 4 yuan. A new 3+2 soda savory cream flavor has been added, and the package has been marked in red with “send 25%”. A closer look at the weight will reveal that the weight of the bag is "100 grams plus 25 grams", which is still 125 grams.

Consumer Chen believes that the new packaging is prone to misleading: First, people will think that adding 25 grams on the basis of the original packaging, the other is that the consumer, this cookie may become 100 grams in the future.