"Transfer of power" changes the global medical landscape China has broad prospects

On December 27th, the “International Book of the Yellow Paper” released by the Chinese Academy of Social Sciences in Beijing stated that the world's current situation is still in a transitional period. During this process, there has been a shift and spread of power. Power has shifted from the traditional powers of Europe and the United States to emerging powers and spread to power centers in other regions.

Indeed, under the current cloud of European sovereign debt crisis, and the economic growth prospects of developed economies are still unclear, the global “Power Shift” trend is becoming more pronounced. The emerging power represented by the BRICS countries has been growing year by year in the world economic map, and it has also caused large multinational corporations to focus their attention on new industries year after year. This trend is evident at the 2011 North American Radiological Conference (RSNA2011) at the end of this year.

Industry companies represented by Fujifilm, General Electric, and Siemens exhibited their newly developed medical products at this year's North American Radiological Annual Meeting. Without exception, they all place major growth hopes on emerging market countries. China, with its high-speed economic growth, is also a strategy that they cannot ignore.

As Fujifilm Co., Ltd.'s Medical System Division Vice Minister Kawaguchi Hiroshi said in an interview with the "First Financial Daily": "We will invest more human resources in the emerging countries to promote our work. This is very important. Of course, China has already begun. We have also started to set up our own legal entities in India, Brazil and Russia, investing in manpower to develop the local market."

China has broad prospects for medical care

3D simulation of patient organs and 3D imaging, connecting the medical imaging management system to mobile terminals such as the iPhone to facilitate remote diagnosis by doctors and providing high-quality diagnostic images with a 50-micron pixel size. At the 2011 North American Radiology Annual Meeting, The various medical technologies displayed by Fujifilm are dazzling.

However, in fact, in today's increasingly saturated European and American markets, Fujifilm and other industry companies are still struggling to find new growth points despite the fact that many years ago they had entered the medical industry with significant business opportunities. In recent years, with the rapid economic development, the medical needs of emerging market countries represented by the BRICS countries have increased dramatically. From the prevention, diagnosis, and treatment, medical equipment and medical services are in short supply. This is also the reason why the faces of various third-world countries frequently appear in front of the latest medical equipment booth at this year's North American Radiological Annual Meeting.

"In terms of countries as a unit, apart from Japan and the United States, China is the third largest market in our medical field," Kawaguchi Makoto told the newspaper.

It is well known that the mortality rate of stroke in China is the highest in the world. This has a long association with the lack of knowledge about patients and the slowness of hospital treatment. Because stroke treatment depends on gold for three hours, and if it responds earlier within three hours, The patient's chance of thrombolysis will increase. According to Fu Zekai, director of digital medical products at Fujifilm (China) Investment Co., Ltd., the above "connecting" mobile terminal system has changed the doctor's workflow. “Everyone can see that each doctor’s hospital will give an iPhone. For example, on Saturdays and Sundays, when suddenly there are emergency patients on ambulances, anesthesiologists, surgeons’ iPhones, and all patient signs are in the past. The X-ray film information can all be reflected."
It should be said that the above technology is undoubtedly a great boon to the treatment of stroke. In fact, today's China is vigorously advancing medical reforms. Major hospitals have huge demand for medical equipment purchases, and the country is also pushing to break medical barriers. This contains various opportunities and will have a major impact on the medical industry.

Emerging countries contain significant opportunities

The fundamental reason for the “transfer of power” described in the “International Situation Yellow Book” mentioned above is the dramatic changes in the global economic landscape, which is mainly reflected in the slow growth of advanced economies and the rapid growth of emerging economies. This trend also made Fujifilm, which mainly relied on the domestic market in Japan and the United States, to focus on emerging economies, and in particular to rely on the BRIC countries as its future pillar industry, the medical industry.

The data shows that in the fiscal year ending in March 2011, Fujifilm Group's share of revenue in each region was 46.7% in Japan, 16.6% in America, 11.8% in Europe, and 25.0% in Asia and other regions. Asian and other developing regions have already replaced the European and American markets and become Fujifilm's second largest market after Japan.

From the perspective of income trends in various regions, since 2007, in the context of the financial crisis, the income of Europe and the United States has been declining year by year, while Asia and other regions can basically maintain the original level or even slightly increase, and maintain for Fujifilm. The contribution to growth is much better.

Therefore, in the process of accelerating globalization, FUJIFILM is working hard to create plans for emerging markets: Europe and the United States “digging potential” and emerging markets “investing resources to build products.”

As Kawaguchi Makoto said: “We are further developing the emerging markets... We need our employees to be close to our customers to confirm the various needs of their job sites, and then to tailor our products to meet the needs of these customers. needs. "(author: Penn)