How to manage Wahaha's "One Thousand Billion Empire" Exclusive interview with Zong Yili: I would like to think further

Since entering Wahaha in 2005, Zong Junli has been regarded as the successor of Zong Qing. This makes the outside world full of curiosity. Can she steer Wahaha, the "billion empire"? What is the similarity and difference between her management methods and employment methods and her father?

On September 27 before the National Day, Zong Xiaoli was interviewed by a beverage mould and beverage machinery manufacturing company under the Wahaha subsidiary in Hangzhou Xiaoshan. Before the interview, I heard that Zong Lili had a “iron woman” style in her company and she always paid attention to rules and efficiency. After the interview, it was found out. When she was born in 1982, when she first appeared on the court, she was young and simple, with short-sleeved and knee-length skirts, but she was serious and full of gas. In an interview, the speed of speech was fast and crisp. Talking about Xing Ting, Zong Xiaoli will also laugh and reveal the youth and activity that are unique to this age.

The public is always curious about the next generation of successors of China’s well-known private companies. Although Zong Xiaoli didn’t specify when to take the job in an interview, it is generally concerned that taking over the Wahaha brand value of 100 billion yuan, is the “after 80′′ female entrepreneur ready?

Management: Pay more attention to rules and regulations

Zong Qinghou presided over the Wahaha has reached 25 years, according to Wahaha an insider told reporters: "The chairman has almost no resigned any employees, a group of veterans who started business with him, is still loyal to Zong Qinghou, this feeling put There is no change in Zong Xiaoli."

However, Zongli Li’s management is not the same. “Employees who do not meet the requirements of this position will be dismissed.” The person said, “Of course, there are people who are being drawn at a young age, which shows that they use the talent side of eclecticism.”

In this regard, Zong Junli told reporters about her employment, that is, must be motivated and responsible.

In September of this year, Zong Junli invested 70 million yuan to establish the “Juli Food Research Institute” at Zhejiang University. This is considered to be the first time Zong Xiaoli appeared independently in the media and the public. And domestic entrepreneurs donated money to the university. When building a building, it was different. Zong Xiaoli participated in the recruitment of the institute’s faculty, the setting of the curriculum, and the determination of research goals and directions. His surroundings have left a "strict" impression. "I want to be clear about the flow and use of each of my money to ensure that money is used in a place where talents are cultivated and the industry develops." Zong Xiaoli said.

In fact, not only for Zhejiang University, but even Wahaha, many people also told reporters that compared to his father's approach to flexible management, Zong Xiaoli, who returned from the United States, is a company that pays attention to using regulations to manage the company. People.

An insider of Wahaha told reporters that today, more than 200 factory managers and sales managers of Wahaha's factories in 31 provinces, autonomous regions, and municipalities directly under the Central Government all report directly to Zong Qing later, and they can see that Its energy is still strong. "You must know that Wahaha did not have the post of deputy general manager except Zong Qing," the person said.

However, Zong Xiaoli is different. "I am more concerned about team operations, perform my duties, and pay attention to the rules and regulations." Zong Xiaoli evaluates herself.

In this interview, the reporter ate at Wahaha's workshop canteen. Wahaha insiders told reporters that Zong Qinghou’s office is still headquartered in the intersection of Hangzhou’s downtown Jiaotai Road. If he eats there, it is estimated that “coarse tea is light” because Zong Qinghou does not care about these things. But in the factory cafeteria in Xiaoshan, Hangzhou, the dishes will be much better, because "she demands higher."

Transformation: Wahaha is not a family

During the interview, Zong Junli revealed to reporters his father's appearance: “I especially appreciate his father’s diligence, his vision in his career, his decision-making ability, his milk powder, and his shopping center. These are all father’s thoughts. It turns out that these decisions are very robust, but I also have a different place from my father, and I think that Wahaha still lacks a long-term strategic plan, because his father is just like he said, he is just wanting tomorrow not to want the future. People, and I will want to go further."

The reporter learned from Wahaha insiders that Zong Qinghou has no intention of “doing it” yet. “On the contrary, he is energetic and intends to work until he can’t do it.” On August 25 of this year, He Xiangjian, chairman of Midea Group, another major family-owned company in China, officially announced “retirement” and was only the chairman of Renmei’s investment holding company. Fang Hongbo has retained his original position and formally served as Chairman of the Group of the United States, thereby completing the transformation of the American Group from a “family enterprise” to a “modern professional manager enterprise”. So how does Wahaha look at this? In this regard, Zong Xiaoli said: "Wahaha has already done so much, it is not a certain family of a certain person, but belongs to the team and the community, we will do more for more people."

Tan Changchun, chief management and marketing expert of Huaxia Cornerstone Management Consulting Group, said that the so-called "second generation private entrepreneur successor" like Zong Xiaoli is growing more and more in the Chinese business community. Compared with their fathers, many of them have stayed overseas and are more familiar with and approved of the institutionalized management of Western companies. They may not be as traditional and soft as their fathers.